Popular Culture Perception of TV Food Programs and Their Impact on Young People's Education-Profession Choices

Abstract

In recent years, there has been a quantitative increase in some programs in visual media. It is seen that the programs in certain format are concentrated on different media platforms for reasons such as ratings and popular culture. In this study, popular culture perception of TV food program in Turkey and aimed to determine the effects on young people of these programs. Qualitative research methods were used in the research. Focus group discussion was used as data collection tool. Data were obtained from Istanbul Esenyurt University Culinary Department students. A total of 16 people, including 8 people in two parallel sessions, were included in the data collection process of the study. Analyzes were analyzed with the help of MAXQDA qualitative analysis program. According to the results, it was determined that young people saw increasing TV cooking programs as an element of popular culture. In addition, one of the important results of the study that these programs affect the preference of students and their professional commitment.