The Effect of Employer Brand and Talent Management Relationship on Employee Engagement

Abstract

In this article, the effect of employer branding and talent management relationship on employees' perception of commitment to work has been investigated. Commitment to work outcome variable, employer brand and talent management were included as predictive variables in the research model. The research data were collected from 150 four and five-star hotel employees operating in Istanbul. IBM SPSS Statistics 23.0 and STATA 16 software were used for data analysis. As a result of the analysis of the data, it was found that employer branding and talent management catalyst scores had effects on the commitment scores. The research is original in terms of the literature as it has been done in the hospitality sector and handles the variables of employer brand, talent management and commitment together.